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Nelly has partnered up with Honey Nut Cheerios on a new marketing campaign, “Must be the Honey” (seriously), and to celebrate, the cereal brand has put together some special footwear. Using NIKEiD.com, they’ve created 250 pairs of the Honey Nut Cheerios x Nike LeBron X Must be the Honey, and are distributing them to various celebrities including Angela Simmons and Bow Wow.The shoe sports a predominantly goldish-yellow style, with black through the Zoom Air bag and on the Flywire. That color also works the medial-side text: Bee near the collar, and 79 a bit lower down. (The cereal debuted in 1979.)A special New Era snapback accompanies the shoe, as do campaign-specific lacelocks: one featuring Buzz the Bee’s face and the other boasting “MUST BE THE HONEY.”Additional photos via General Mills.
Frequent portrayer of loveable nerds DJ Qualls was on “Conan” last night, and he made the appearance while rocking a rather spendy pair of shoes. Behold, Qualls’ “$5000” LeBron X Honeywell.The above quotation marks are, of course, due to the fact that the shoes aren’t quite worth $5K. In fact, mosey on over to Flight Club, not exactly known as the sneakerhead’s bargain bin, and you’ll see a $1000 price tag, which is probably at the high end.Regardless, sneaker talk on “Conan,” including Qualls mentioning his upcoming Queen Latifah-helmed film about sneaker culture, is always worth a watch, right? And the shoe certainly has some value, thanks largely to scarcity. Created by Honey Nut Cheerios for their recent ad campaign, there are only about 250 pairs of the Must Be The Honey LeBron 11 (aka “Honeywell”) in circulation.
The LeBron 11 was another commercial success for the Swoosh, even if LeBron James himself didn’t wear it as often as he has past signature models. All the more reason to start anticipating the King’s next shoe; a shoe we get our first look at today. Behold — the Nike LeBron 12!There’s still plenty of information we’ll need to gather, but here’s one thing I do know: this is absolutely the LeBron 12, no ambiguity about it. It was always expected to be a big departure from the norm for LeBron, and these first photos only bear that out.The upper is stripped down and streamlined, with the usual Posite, Hyperfuse and mesh replaced instead with composite mesh and what may even be some manner of performance knit, a la Flyknit or the like. Some kind of cables — Dynamic Flywire or perhaps Magwire — reinforce the foot and sync up through the laces, and the outsole employs bottom-loaded Zoom Air units for explosive cushioning.It’s still very early, so stay tuned for details, but let me reiterate that the legitimacy of the design has been confirmed: You’re looking at the Nike LeBron 12.Photos via Kicks or Die.
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